| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Branding TV: Principles and Practices | 978-1-138-14267-1 | 2016 | Alan Batten |
| Branding Tv: Principles and Practices | 978-0-240-80753-9 | 2005 | |
| Head's Broadcasting in America: A Survey of Electronic Media | 978-0-205-60813-3 | 2009 | Michael A. McGregor · Paul D. Driscoll |
| Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager | 978-0-240-80958-8 | 2008 | Alan Batten |
W. M. · W. McDowell · Walter M. · Walter McDowell Captain · Walter S. McDowell
Allyn and Bacon · Focal Press · Routledge