| title | media type | ISBN-13 | year of publication |
|---|---|---|---|
| Handbook of Modern Marketing | Hardcover | 978-0-07-008854-2 | 1986 |
| Handbook of modern marketing | " | 978-0-07-008838-2 | 1970 |
| Marketing Management: A Strategic Planning Approach | Paperback | 978-0-07-066207-0 | 1985 |
| Marketing Management: A Strategic Planning Approach | Hardcover | 978-0-07-008865-8 | 1984 |
| Marketing Management in Action | " | 978-0-07-008837-5 | 1966 |