| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising Theory and Practice | 978-0-8013-0184-1 (0-8013-0184-X) | 1989 | Charles H. Sandage · Kim Rotzoll |
| Cases in Advertising Management | 978-0-07-006931-2 (0-07-006931-X) | 1964 | Harper W. Boyd · Ralph L. Westfall |