McGraw-Hill · Simon & Schuster
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Essentials of Media Planning | 978-0-8442-3523-3 (0-8442-3523-7) | 1993 | Arnold M. Barban · Frank J. Kopec |
| Simplicity Marketing: End Brand Complexity, Clutter, and Confusion | 978-1-4165-7644-0 (1-4165-7644-4) | 2007 | Peter Sealey |
M.C. · S.C. · S M · Steven C. · Steven M.