Stefanie Hoffmann

Titel	ISBN-13	Erscheinungsjahr
Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?: A short article	978-3-638-93007-9	2008
Brand Management by Using Special Marketing Strategies: Consumer Perception of a Clothing Product According to the Brand Image	978-3-639-06448-3	2008
Classical Motivation Theories - Similarities and Differences between them	978-3-638-84102-3	2007
The low-cost airline Ryanair: A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration	978-3-638-75138-4	2007