Books listed by ISBN

Stan Maklan

S M · Stan Maklan Dr

title	media type	ISBN-13	year of publica- tion	other author(s)
Competing on Value	Hardcover	978-0-273-63826-1	2000	Dr Simon Knox
Competing on Value: Bridging the gap between brand and customer value	"	978-0-273-63105-7	1998	"
Customer Relationship Management	"	978-1-138-12731-9	2015	Francis Buttle
Customer Relationship Management	Paperback	978-1-85617-522-7	2008	"
Customer Relationship Management	Digital	978-0-273-66125-2	2002	Simon Knox · Lynette Ryals
Customer Relationship Management: Concepts and Technologies	Paperback	978-1-138-49825-9	2019	Francis Buttle
Customer Relationship Management: Concepts and Technologies	Hardcover	978-1-138-49826-6	2019	"
Customer Relationship Management: Concepts and Technologies	"	978-1-138-78982-1	2015	"
Customer Relationship Management: Perspectives from the Market Place	"	978-0-7506-5677-1	2002	Simon Knox · Adrian Payne · Lynette Ryals · Joe Peppard
Customer Relationship Management: The Business Case for CRM	Paperback	978-0-273-65069-0	2000	Dr Simon Knox · Lynette Ryals
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness	"	978-0-7494-6897-2	2014	Malcolm McDonald · Peter Mouncey

Butterworth-Heinemann · Kogan Page · Pearson Education · Routledge