| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Cases on Branding Strategies and Product Development: Successes and Pitfalls | 978-1-4666-7393-9 (1-4666-7393-1) | 2014 |
| Global Observations of the Influence of Culture on Consumer Buying Behavior | 978-1-5225-2727-5 (1-5225-2727-3) | 2017 |