| title | ISBN-13 (ISBN-10)  | year of publication | 
|---|---|---|
| S.U.R.E.-Fire Direct Response Marketing: Managing Business-to-Business Sales Leads for Bottom-Line Success | 978-O-658-OO622-7 (O-658-OO622-3)  | 2001 | 
M. K. · M. Kern · R.K. · R. Kern · R. M. · Russell K. · Russell Kern · Russell M