| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Research | 978-1-118-15663-6 | 2012 | David A. Aaker · V. Kumar · George S. Day |
| Marketing Research | 978-0-470-31725-9 | 2009 | David A. Aaker · V. Kumar · George S. Day |
| Marketing Research, with SPSS 18.0 Software Set | 978-1-118-00288-9 | 2010 | David A. Aaker · V. Kumar · George S. Day |
| Measuring the Effect of Retail Store Promotions on Brand and Store Substitution | 978-99928-0-128-4 | 1989 | V. Kumar |
R. L · R. Leone · Robert L. · Robert Leone Gibson · Robert P. Leone