| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Marketing Management: Text and Cases | Paperback | 978-0-07-112328-0 | 2001 | John A. Quelch | |
| Marketing Management: Text and Cases | Hardcover | 978-0-07-249980-3 | 2001 | ||
| Power Pricing: How Managing Price Transforms the Bottom Line | " | 978-0-684-83443-6 | 1997 | Hermann Simon | |
| Profit durch Power Pricing: Strategien aktiver Preispolitik | Gebunden | 978-3-593-35802-4 | 1997 | " | |
| Strategic Marketing Management | Paperback | 978-0-07-017810-6 | |||
J.D. · R.D. · R. Dolan · R.J. · Robert D. · Robert Dolan · Robert J.
Campus Verlag · McGraw-Hill · Scribners