R. F. · R. L · Robert F. · Robert L.
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Integrated Marketing Communications: Putting It Together & Making It Work | 978-0-8442-3363-5 (0-8442-3363-3) | 1993 | Don E. Schultz · Stanley I. Tannenbaum |
| The New Marketing Paradigm: Integrated Marketing Communications | 978-0-8442-3452-6 (0-8442-3452-4) | 1996 | Don E Schultz · Stanley Tannenbaum |