| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction | 978-1-55786-553-3 (1-55786-553-1) | 1996 | Sarah F. Gardial |
| Marketing Management | 978-0-256-05547-4 (0-256-05547-5) | 1987 | David W. Cravens · Gerald E. Hills |
B. W. · R. B · Robert B. · Robert W. · Robert Woodruff