| title | ISBN-13 | year of publication |
|---|---|---|
| Integrated Marketing: Making Marketing Work in Industrial and Business-To-Business Companies | 978-0-07-707768-6 | 1995 |
| Integrated Marketing: Making Marketing Work in Industrial and Business-To-Business Companies | 978-0-07-707887-4 | 1994 |
| Launching new products in competitive markets | 978-0-470-79528-6 | 1973 |
| Launching New Products in Competitive Markets | 978-0-304-29082-6 | 1972 |
n/s · R.N. · R. S. · Richard N. · Richard S. · Richard Skinner
Cassell · McGraw-Hill · Wiley