Fernandez V. · R. F. · R. Fernandez · Ricardo Fernández
Cengage Learning Latin America · McGraw-Hill Interamericana
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Fundamentos de Mercadotecnia | 978-970-686-211-2 | 2004 | |
| Manual para elaborar un plan de mercadotecnia | 978-970-10-6054-4 | 2007 | RICARDO FERNANDEZ VALIÑAS |
| Publicidad/ Publicity | 978-970-686-293-8 | 2004 | Rodolfo Urdiain Farcug |
| Segmentacion de mercados/ Segmentation of Markets | 978-970-686-101-6 | 2001 | |