title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance | 978-0-87389-680-1 (0-87389-680-7) | 2006 | R. Eric Reidenbach |
Value-Driven Channel Strategy: Extending the Lean Approach | 978-0-87389-659-7 (0-87389-659-9) | 2006 | " |