Titel | ISBN-13 (ISBN-10) | Erschei- nungsjahr | andere Autoren |
---|---|---|---|
Is There More To Merchandise Than Making Money: A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise | 978-3-8383-9OO8-6 (3-8383-9OO8-3) | 2010 | Alexander Falck |