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McGraw-Hill
> Ralph L. Westfall
Ralph L. Westfall
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Cases in Advertising Management
978-O-O7-OO6931-2
(O-O7-OO6931-X)
1964
Harper W. Boyd · Vernon Fryburger
L. W.
·
R. L
·
Ralph W.
Ralph L. Witherspoon