Professor Jorge M. Olivera-Castro

titleISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
The Behavioral Economics of Brand Choice978-O-23O-OO683-6
(O-23O-OO683-3)
2007Gordon R. Foxall · Dr Teresa C. Schrezenmaier · Dr Vistoria K James

J.M. · M. O. · P.J. · P.M.

Professor Jorma Kalela