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Macmillan
> Professor Jorge M. Olivera-Castro
Professor Jorge M. Olivera-Castro
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
The Behavioral Economics of Brand Choice
978-O-23O-OO683-6
(O-23O-OO683-3)
2007
Gordon R. Foxall · Dr Teresa C. Schrezenmaier · Dr Vistoria K James
J.M.
·
M. O.
·
P.J.
·
P.M.
Professor Jorma Kalela