| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Developing Business Strategies | 978-0-471-06411-4 | 2001 | |
| Essentials of Marketing Research | 978-0-471-41235-9 | 2001 | V. Kumar · George S. Day |
| Marketing Research | 978-0-470-05076-7 | 2007 | V. Kumar · George S. Day |
| Marketing Research | 978-0-471-23057-1 | 2003 | V. Kumar · George S. Day |
A.A. · D.A. · D. Aaker · David A. · David A. Aaker · David Aaker · P. A. · P. David