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Professor Alain Jolibert
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Marketing Management: A Value Creation Process
978-O-333-77319-2
(O-333-77319-5)
2006
Professor Pierre-Louis Dubois · Professor Hans Mühlbacher
A. J.
·
Alain Jolibert
·
P. A.
·
P.J.
Professor Alain-Laurent Verbeke