| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Introduction To Marketing | 978-1-133-27387-5 (1-133-27387-4) | 2012 | Prof Carl McDaniel · Joe Hair |
| Principles of Marketing | 978-0-538-81368-6 (0-538-81368-7) | 1992 | etc. |
C L · C. Lamb · P. C. · P. Lamb · Prof Carl, Lamb, Prof C, Hair, Joe McDaniel