| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Branding in Action: Cases and Strategies for Profitable Brand Management | 978-0-07-707812-6 (0-07-707812-8) | 1993 | Graham Hankinson |
| The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands | 978-0-07-709002-9 (0-07-709002-0) | 1996 | " |