Petkoski Kristijan

P.K.

TitelISBN-13
(ISBN-10)
Erscheinungsjahr
Brand Portfolio Strategy: The Interactive Effect of Perceived Fit, Brand Portfolio Strategy, and Differentiation on Brand Extension Evaluations978-3-639-O7457-4
(3-639-O7457-2)
2008

Petlinska-Kordel Malgorzata