| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness | 978-0-7494-6263-5 (0-7494-6263-9) | 2011 | Malcolm McDonald |
| Marketing Accountability: How to Measure Marketing Effectiveness | 978-0-7494-5386-2 (0-7494-5386-9) | 2009 | " |
| Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness | 978-0-7494-6897-2 (0-7494-6897-1) | 2014 | Malcolm McDonald · Stan Maklan Dr |