| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising Effectiveness in a Crowded Television Environment | 978-99928-O-O68-3 (99928-O-O68-2) | 1968 | Michael L. Ray |
H.W. · H Webb · P. H. · P W. · P. Webb · Peter H. · Peter W. · Peter Webb