| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense | 978-0-684-85555-4 (0-684-85555-0) | 2000 | Kevin J. Clancy |
| Counterintuitive Marketing: Achieving Great Results Using Common Sense | 978-1-4391-6725-0 (1-4391-6725-7) | 2009 | " |
| Simulated Test Marketing: Technology for Launching Successful New Products | 978-0-02-905505-2 (0-02-905505-9) | 1998 | Kevin J. Clancy · Marianne McGarry Wolf |
C. K. · P. C. · P.K. · Peter C. · Peter K. · Peter Krieg
Macmillan · Scribners · Simon & Schuster