| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Basic Marketing | 978-0-07-247855-6 (0-07-247855-1) | 2000 |
| Essentials of Marketing - Multimedia Lecture Support Guide Vol I & II, Overhead | 978-0-07-284453-5 (0-07-284453-1) | 2002 |
A.M. · A. McCarthy · P. A. · P & · P.M. · P. McCarthy · Perreault-McCarthy