P.F. · Pam Forey · Penni Ferry
Cambridge University Press · Wiley
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Plans for Services: A Complete Guide | 978-0-470-97909-9 (0-470-97909-7) | 2011 | Malcolm McDonald · Adrian Payne |
| Strategic Customer Management: Integrating Relationship Marketing and CRM | 978-1-107-01496-1 (1-107-01496-4) | 2013 | Adrian Payne |