Cengage Learning · South-Western College Publications
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| The Marketing Paradigm: A Guide for General Managers | 978-0-324-01167-8 (0-324-01167-9) | 1995 |
| The Marketing Paradigm: A Guide for General Managers | 978-0-538-84494-9 (0-538-84494-9) | 1995 |