title | media type | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|---|
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice | Digital | 978-1-78756-275-2 (1-78756-275-1) | 2018 | Maria Ivanova-Gongne · Anna-Greta Nystroem · Jan-Ake Toernroos |
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice | Hardcover | 978-1-78756-276-9 (1-78756-276-X) | 2018 | |
Understanding Interactive Network Branding in SME Firms | " | 978-1-78973-978-7 (1-78973-978-0) | 2019 | Jan-Åke Törnroos |