| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Customer Management Scorecard: Managing CRM for Profit | 978-0-7494-3895-1 | 2002 | Merlin Stone · Bryan Foss |
| Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty | 978-0-7494-2700-9 | 2000 | Merlin Stone · Liz Machtynger |
| The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice | 978-1-898085-81-2 | 2000 | Michael Starkey · Merlin Stone |
| Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services | 978-0-273-62205-5 | 1997 | Merlin Stone |
Business Intelligence · Kogan Page · Pearson Education