South-Western College Publications · Wiley
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity | 978-1-118-55583-5 (1-118-55583-X) | 2013 | Julia Shepard Stenzel |
| The New Global Brands: Managing Non-Government Organizations in the 21st Century | 978-0-324-32023-7 (0-324-32023-X) | 2005 | John A. Quelch |