MSc., Ivo J. Steffens

TitelISBN-13
(ISBN-10)
Erscheinungsjahr
'Ni Hao Hotels' the way to win Chinese hearts and minds: A comparison of the perceived fit of international hotel companies in China and the United Kingdom and their internationalization strategies978-3-8443-2168-5
(3-8443-2168-3)
2011

I. J. · J. S. · J. Steffens · M. I. · M J · M S. · M. Steffens

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