title | media type | ISBN-13 | year of publication |
---|---|---|---|
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques | Paperback | 978-0-7494-7715-8 | 2016 |
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques | " | 978-0-7494-8216-9 | 2018 |
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques | Digital | 978-0-7494-8217-6 | 2018 |
Marketing Analytics: A Practical Guide to Real Marketing Science | Paperback | 978-0-7494-7417-1 | 2015 |