McGraw-Hill · McGraw-Hill Interamericana
| title | ISBN-13 | year of publication |
|---|---|---|
| Buy Me! | 978-0-07-106715-7 | 2010 |
| BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest | 978-0-07-166783-8 | 2010 |
| El Comportamiento Del Consumidor | 978-970-10-5894-7 | 2006 |
| Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move | 978-0-07-146036-1 | 2005 |