| title | media type | ISBN-13 | year of publication |
|---|---|---|---|
| Brand Meaning | Hardcover | 978-0-8058-6454-0 | 2008 |
| Brand Meaning | Paperback | 978-0-8058-6455-7 | 2008 |
| Brand Meaning: Meaning, Myth and Mystique in Today’s Brands | Hardcover | 978-1-138-83941-0 | 2015 |
| Brand Meaning: Meaning, Myth and Mystique in Today’s Brands | Paperback | 978-1-138-83942-7 | 2015 |