title | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|
Creating Powerful Brands | 978-0-7506-5980-2 | 2003 | Leslie de Chernatony · Malcolm McDonald |
Marketing Plans That Work | 978-0-7506-7307-5 | 2001 | Malcolm McDonald · Warren Keegan |
Market Segmentation: How to Do It, How to Profit from It | 978-0-7506-5981-9 | 2004 | Ian Dunbar |
Retail Marketing Plans | 978-0-7506-2021-5 | 1996 | Christopher C.S. Tideman |
B. M. · B McDonald · H B · H. M. · H. McDonald · M B · M.B. McDonald · M. H. · M M · M. McDonald · Malcolm H. McDonald · Malcolm McDonald