title | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|
Customer Relationship Management | 978-0-273-66125-2 | 2002 | Stan Maklan · Simon Knox |
Customer Relationship Management: Perspectives from the Market Place | 978-0-7506-5677-1 | 2002 | Simon Knox · Adrian Payne · Stan Maklan · Joe Peppard |
Customer Relationship Management: The Business Case for CRM | 978-0-273-65069-0 | 2000 | Dr Simon Knox · Stan Maklan |
Key Account Plans | 978-1-138-13411-9 | 2015 | Malcolm McDonald |
Key Account Plans: The Practitioners Guide to Profitable Planning | 978-0-7506-8367-8 | 2007 | |
Managing Customers Profitably | 978-0-470-06063-6 | 2009 |
Butterworth-Heinemann · Pearson Education · Routledge · Wiley