title | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|
Marketing Briefs: A Revision and Study Guide | 978-0-7506-6200-0 | 2004 | Sally Dibb |
Marketing Concepts & Strategies | 978-1-4080-6432-0 | 1980 | O. C. Ferrell · Sally Dibb · William M. Pride |
Marketing: Concepts and Strategies, European Edition | 978-0-618-53203-2 | 2005 | Sally Dibb · William M. Pride · O. C. Ferrell |
Marketing Essentials | 978-1-4080-1150-8 | 1980 | Sally Dibb |
Marketing Planning: A Workbook for Marketing Managers: A Workbook for Marketing Managers | 978-1-84480-782-6 | 2008 | " |
Market Segmentation Success | 978-0-7890-2918-8 | 2008 | " |
Market Segmentation Success: Making It Happen! | 978-0-7890-2917-1 | 2008 | " |
The Dark Side of CRM | 978-1-138-80332-9 | 2015 | Bang Nguyen · Ana Isabel Canhoto |
The Dark Side of CRM: Customers, Relationships and Management | 978-1-138-80331-2 | 2015 | Bang Nguyen · Ana Isabel Canhoto |
The Marketing Casebook: Cases and Concepts | 978-1-86152-624-3 | 2000 | Sally Dibb |
The Market Segmentation Workbook: Target Marketing for Marketing Managers | 978-0-415-11892-7 | 1996 | " |
Butterworth-Heinemann · Cengage Learning · Cengage Learning EMEA · HOUGHTON MIFFLIN · Routledge