| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models | 978-O-47O-64359-4 (O-47O-64359-5) | 2011 | G. Michael Maddock · Paul B. Brown |