| Titel | ISBN-13 (ISBN-10) | Erschei- nungsjahr | andere Autoren |
|---|---|---|---|
| Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore | 978-3-8433-7493-4 (3-8433-7493-7) | 2010 | Aaron Wee Benjamin Lum · Chen Shaochun |