K. W. · L. W. · L.Wright · Lauren Wright
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Principles of Service Marketing and Management | 978-0-13-676875-3 (0-13-676875-X) | 1999 | Christopher H. Lovelock |
| Services marketing: An Active Learning Resource Guide | 978-0-07-078251-8 (0-07-078251-2) | 1996 | Mary Jo Bitner · Valarie A Zeithaml |