McGraw-Hill · McGraw-Hill Education
title | ISBN-13 (ISBN-10) | year of publication |
---|---|---|
ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE | 978-0-07-008031-7 (0-07-008031-3) | 2008 |
Advertising and Integrated Marketing Communications | 978-1-259-02605-8 (1-259-02605-1) | 2014 |