| title | ISBN-13 (ISBN-10)  | year of publica- tion  | other author(s) | 
|---|---|---|---|
| Decoding the New Consumer Mind: How and Why We Shop and Buy | 978-1-118-64768-4 (1-118-64768-8)  | 2014 | |
| Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail | 978-0-470-40091-3 (0-470-40091-9)  | 2009 | Jayne O'Donnell | 
| jossey boss Decoding The New Consumer Mind: How And Why We Shop And Buy Kit Yarrow | 978-81-265-5025-8 (81-265-5025-2)  | 2014 | |