Keller/ Parameswaran/ Jacob

titleISBN-13
(ISBN-10)
year of publication
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e978-93-325-422O-4
(93-325-422O-1)
2015

K. Jacob · K.P. · K.Parameswaran · P.J. · P. Jacob

Keller Paul