K L · Katherine Lemon · Katherine Newell Lemon
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Customer Equity Management | 978-0-13-141929-2 | 2004 | Roland T. Rust · DAS NARAYANDAS |
| Customer Equity Management with Software | 978-0-13-153560-2 | 2004 | Roland T. Rust · Das Narayandas |
| Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy | 978-0-684-86466-2 | 2000 | Roland T. Rust · Valarie A. Zeithaml |
| Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime Anywhere | 978-0-07-138675-3 | 2001 | Frederick Newell |
McGraw-Hill · Prentice Hall · Scribners