| Titel | ISBN-13 (ISBN-10) | Erschei- nungsjahr | andere Autoren |
|---|---|---|---|
| Advertising as a marketing communication tool: Differences and similarities between customers' perceptions and company's expectations Case study of Swedish telecommunication operator Tele2 AB | 978-3-8433-5344-1 (3-8433-5344-1) | 2010 | Anastasiya Bochkareva |