| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Marketing Strategy: A Decision-Focused Approach | 978-0-07-017146-6 (0-07-017146-7) | 2010 |
| Marketing Strategy A Decision: Focused Approach | 978-0-07-246670-6 (0-07-246670-7) | 2003 |
J C · J. W. · J. Walker · Jr Walker · **O.C.** · W.C. · Walker C