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> Jorge M. Olivera-Castro
Jorge M. Olivera-Castro
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
The Behavioural Economics of Brand Choice
978-O-23O-OO683-6
(O-23O-OO683-3)
2007
Gordon R. Foxall · Victoria K. James
J C
·
J. Castro
·
J.M.
·
M.C.
·
M. O.
·
**O.C.**
Jorge M. Professor Olivera-Castro