Jorge M. Olivera-Castro

titleISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
The Behavioural Economics of Brand Choice978-O-23O-OO683-6
(O-23O-OO683-3)
2007Gordon R. Foxall · Victoria K. James

J C · J. Castro · J.M. · M.C. · M. O. · **O.C.**

Jorge M. Professor Olivera-Castro