| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Fundamentals and Practice of Marketing | 978-0-7506-5449-4 (0-7506-5449-X) | 2002 | FCAM · FCIM · Adrian Mackay |
| Fundamentals of Advertising | 978-0-7506-1562-4 (0-7506-1562-1) | 1999 | FCAM · FCIM · Adrian Mackay |
J.M. · J. W. · J. Wilmshurst · John M. · John Ma · John W. · John Wilmshurst · W. M.